Category Archives: News

UCoat It America LLC Becomes Sponsor of Michigan Athletics

Auburn Hills, MI:(7/26/16) UCoat It America LLC, a juggernaut in the commercial- grade floor coating industry, has reached an agreement with IMG to become a proud sponsor of Michigan Athletics.
 

“Michigan Athletics represents everything UCoat It strives to be “the leaders and best,” said John Carafelly, Director of Marketing at UCoat It America. “This is a great opportunity to expose the millions of Michigan fans to UCoat It and our full line of do-it yourself floor coating systems. There are very few universities as accomplished as the University of Michigan.”

 

The partnership with IMG & the University of Michigan, provides UCoat It with a platform to market to the masses, enhance brand awareness throughout the United States with a focus of the Great Lakes/Midwest Region, and starts to lay the foundation for a long-term partnership.

 

“We believe through our partnership; Michigan fans will become loyal fans of UCoat It.” Carafelly added.

 

About Us:

UCoat It America, LLC provides durable, commercial-grade, epoxy floor coatings for various substrates in residential and commercial environments. Founded in 1999, UCoat It has more than 20,000 customers in industries including automotive, municipal, and racing. For additional UCoat It information, please visit www.ucoatit.com.

 

About the University of Michigan:

The University of Michigan was established 1817 in Detroit, MI; later moving to Ann Arbor in 1837. UofM ranks in the top 50 on Forbes “America’s Top Colleges list”, sixth in the Midwest, and first in the State of Michigan. UofM provides prestigious education that helps students reach their highest potential, developing leaders and citizens who will challenge the present and enrich the future. With a population of around 44,000 students UofM is immensely diverse with students from all 50 states, as well as 110 other countries. The University of Michigan is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois 60602-2504. Phone: (800) 621-7440; (312) 263-0456; Fax: (312) 263-7462. For more information about the University of Michigan, visit www.umich.edu

 

UCoat It Announces Attendance at 26th Annual Dream Cruise

Floor Coating Company Gains Booth Spot In Memorial Park

Auburn Hills, MI:(7/18/16) UCoat It released this past July that they will be in attendance of the 2016 Woodward Dream Cruise on August 20, 2016. Located in Memorial Park in Royal Oak, MI, from 9 a.m to 9 p.m EST, attendees will be able to enter UCoat It’s Summer Sweepstakes and learn more about the floor coating process.

Established in 1995, the Woodward Dream Cruise is a one-day event that brings together over 1 million car enthusiasts from around the world and over 50,000 muscle, custom, and collector cars to the Metropolitan Detroit area.

Leading up to the cruise, Pontiac Power Week will be in full swing. Classic car shows, Corvettes on Woodward, Drive-In Movies, and Roadkill Nights will be in motion with thousands of visitors attending each event.

The main event, the Woodward Dream Cruise, will have live music, food trucks, and classic cars from every era lining the streets. UCoat It is proud to be attending such an immaculate car event and hopes to encounter many new faces among the crowd.

About Us:

UCoat It America, LLC provides durable, commercial-grade, epoxy floor coatings for various substrates in residential and commercial environments. Founded in 1999, UCoat It has more than 20,000 customers in industries including automotive, municipal, and racing. For additional UCoat It information, please visit www.ucoatit.com.

UCoat It 1st Time Proud Sponsor of RoadKill Nights

Floor Coating Company Attends 1st Legal Drag Race on Woodward Avenue

Auburn Hills, MI: UCoat It America, LLC has announced their attendance for RoadKill Nights on August 19th, 2016, from 12 p.m. – 10 p.m EST. Powered by Dodge, RoadKill Nights is a one-night event where visitors can enjoy legal-drag racing on Woodward Avenue, Dodge thrill rides, Show ‘n’ Shine car areas, and more. Located at the M1 Concourse in Pontiac, MI, RoadKill Nights plans to have a turnout of more than 30,000 car enthusiasts from around the nation.

Dodge cars and Dodge-powered cars can race their vehicles for the chance at winning $19,000 in cash prizes that will be divided among the top four places. The prizes are divided as follows: First place ($10,000), Second place ($5,000), Third place ($2,500), and Fourth place ($1,500).

Non-Dodge makes and models also have the chance to race for a cash prize of $1,900 to be divided among the top four spots. The prizes are divided as follows: First place ($1,000), Second place ($500), Third place ($250), Fourth place ($150).

As a proud sponsor of RoadKill Nights, UCoat It will have a booth located next to the dyno area and will be offering visitors the chance to enter their 2016 Semi-Annual Sweepstakes worth $2,500 in product material.

About Us:

UCoat It America, LLC provides durable, commercial-grade, epoxy floor coatings for various substrates in residential and commercial environments. Founded in 1999, UCoat It has more than 20,000 customers in industries including automotive, municipal, and racing. For additional UCoat It information, please visit www.ucoatit.com.

UCoat It Announces New Semi-Annual Sweepstakes

D-I-Y Floor Coating Company To Give Away $2,500 Of Free Product

Auburn Hills, MI: UCoat It, a commercial-grade, do-it-yourself, floor coating company announced their Inaugural Semi-Annual Floor Makeover Sweepstakes this Monday, August 8, 2016. UCoat It offers a variety of products with their most popular being epoxy floor coating systems.

The sweepstakes will run from August 8th until August 26th, 11:59 pm EST and one winner will win up to $2,500 to spend on product to renovate their flooring.

To enter the sweepstakes: 1. First go to UCoat It’s Facebook page www.facebook.com/ucoatit and fill out the official entry form: http://bit.ly/2aVHpQx

2. Next encourage friends to enter by clicking the “Share” button and use the #UCoatItSweepstakes

3. Last check your e-mail Monday, August 29th, 2016 to find out if you are the randomly selected winner.

*If you are not, you can still claim your special prize that we will send to all entrants on Friday, September 2nd, 2016!*

All entrants must be 18 years of age and must live in the 48 continental United States. The winner is required to submit a testimonial of his/her experience, a personal headshot, and three before/after photos.

About Us:

UCoat It America, LLC provides durable, commercial-grade, epoxy floor coatings for various substrates in residential and commercial environments. Founded in 1999, UCoat It has more than 20,000 customers in industries including automotive, municipal, and racing. For additional UCoat It information, please visit www.ucoatit.com.

UCoat It Partners with BGSU Athletics

Michigan based company breaks down the barrier between states

Auburn Hills, MI:(7/19/16) UCoat It America, LLC, one of the nation’s top commercial-grade floor coating companies, has inked their first partnership contract with Learfield Sports through their relationship with the Bowling Green State University Falcons.

“UCoat It’s partnership with Bowling Green utilizes BGSU Athletics as a marketing platform. This sponsorship will reach our fans, alumni, students and employees to showcase UCoat It’s great products,” said Chuck Spicer, General Manager, Falcon Sports Properties. “We are proud to have UCoat It as a vital partner here at BGSU, and hope this is a start to a long relationship.”

Talk about the partnership began early this summer. Looking for a way to combat its rapid growth while staying a powerhouse in the business, UCoat It set their eyes on a University that continues to expand itself. Utilizing Bowling Green’s location and strong agricultural background, UCoat It hopes to spread their reach in Northwest Ohio.

Marketing Director, John Carafelly, shared his thoughts on the partnership, “For many years we have been searching for opportunities to allow us to grow our brand throughout Northwest Ohio. Our new partnership will allow us to reach out to do that plus, grow with a great university.”

About Us:

UCoat It America, LLC provides durable, commercial-grade, epoxy floor coatings for various substrates in residential and commercial environments. Founded in 1999, UCoat It has more than 20,000 customers in industries including automotive, municipal, and racing. For additional UCoat It information, please visit www.ucoatit.com.

About BGSU:

Established in 1910, Bowling Green State University is one of 14 state universities in Ohio. BGSU offers students experiences that prepare them for lifelong career growth, leadership in a global society, and an all-around atmosphere that heightens their college life. With a population of over 20,000 students, BGSU is rich in diversity with students from all 50 states as well as 70 other countries. The University is accredited by the Higher Learning Commission and a member of the North Central Association, 30 LaSalle Street, Suite 2400, Chicago, IL 60602-2504, (800) 621-7440. For more information, visit www.bgsu.edu/.

UCoat It Becomes a Member of the Golf Course Superintendents Association of America

Auburn Hills, MI (September 9, 2015) – UCoat It is now a member of the Golf Course Superintendents Association of America (GCSAA). The do-it-yourself floor coating company is expanding into the golf market and will use the platform to inform golf course superintendents the benefits of adding protective floor coatings to their facilities. “We are happy to be a member of such a great association,” says Market Segment Coordinator, Dan Cattran. “Superintendents may not understand how valuable all of our floor coating systems can be for their club, so teaming up with the GCSAA should help us get that information out there and hopefully save a course some money in the long run.” People can learn more about floor coatings in the golf industry on UCoat It’s golf page.

The GCSAA is a professional association for men and women who manage and maintain golf courses. The association was founded in 1926, has more than 17,000 members in 72 countries, and is recognized by the golf industry as one of the key contributors in elevating the game to its current state. The superintendents are provided the latest industry news, new products, education tools, jobs postings, discussion forums, and much more.

About UCoat It: Located in Auburn Hills, MI, UCoat It was founded in 1999 with the primary goal of providing a true, commercial-grade epoxy floor coating system that was widely available to the do-it-yourself customer. UCoat It is nationally recognized as a leader in the floor coating industry with applications in over 15,000 professional facilities and thousands of residential homes throughout North America.

UCoat It Expands Their Website With New Golf Page

Auburn Hills, MI (June 24, 2015) – UCoat It, a provider of do-it-yourself floor coatings for both commercial and residential uses, has unveiled their new golf market page. UCoat It’s commercial-grade floor coatings are a great resource for various golf facility applications. Cart barns, locker rooms, storage areas, outdoor pavilions and more can all benefit from a protective floor coating system. “The benefits of using products like this at a golf facility are twofold”, says UCoat It’s Golf Segment Coordinator, Dan Cattran. “You can create an extremely durable and chemical resistant floor that will last you for years, as well as improving the look of your facility to give it more of an upscale feel”.

The new market page will be a helpful guide for potential customers in the golf industry. The pages will walk the audience through key information regarding recommended uses, suggested systems, and previous golf course floor coating projects. Arnold Palmer’s Bay Hill Club & Lodge in Orlando, FL, and Oakland Hills Country Club in Bloomfield Hills, MI, are just a couple of names that have chosen UCoat It products for their golf facility floors. Visitors of the page will also be able to sign up for a digital catalog, or request a quote from a knowledgeable sales representative.

About UCoat It: Located in Auburn Hills, MI, UCoat It was founded in 1999 with the primary goal of providing a true, commercial-grade epoxy floor coating system that was widely available to the do-it-yourself customer. UCoat It is nationally recognized as a leader in the floor coating industry with applications in over 15,000 professional facilities and thousands of residential homes throughout North America.

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UCoat It Teams Up With Brad Keselowski Racing

UCOAT IT JOINS BRAD KESELOWSKI RACING FOR 2015 NASCAR CAMPING WORLD TRUCK SERIES SEASON

MOORESVILLE, N.C. (Feb. 19, 2015) – Brad Keselowski Racing today announced its partnership with UCoat It for the 2015 NASCAR Camping World Truck Series.

 UCoat It will be an associate sponsor for both of the organization’s two full-time entries in the 23 race series.  The company will not only be visible on both the No. 19 and No. 29 Ford F-150 race trucks but will also play a major role in the construction of the team’s new Statesville, N.C., facility .

 “We are thrilled to announce our partnership with Brad Keselowski Racing,” said John Carafelly, Marketing Director, UCoat It.  “We are a company out of Michigan – Brad’s home state – and we want to support him and the team. The partnership is a great fit for UCoat It as BKR aligns perfectly with our company.  We are big NASCAR fans at UCoat It and we can’t wait to see what the 2015 season has in store.”

 Team owner Keselowski is excited about the partnership with another company from his home state.

 “As a Michigan native I’m very proud to partner with another company from Michigan,” Team Owner Brad Keselowski said.  “UCoat It flooring options improve the overall appearance, safety, and cleanliness of your facility and work areas which were very important to me as we are putting together our new facility.  I’m looking forward to a successful season.”

 Tyler Reddick, 19, will compete full-time behind the wheel of the No. 19 Ford F-150.  Reddick made 16 starts in 2014, winning two pole positons and scoring nine top 10 finishes.  His season was highlighted by three fourth-place finishes – Chicagoland (Joliet, Ill.) Speedway, Talladega (Ala.) Superspeedway and the fall event at Texas Motor Speedway.  Doug Randolph will return as the team’s crew chief.

 The No. 29 Ford F-150 will compete full-time for an owner’s championship with primary sponsorship from Cooper Standard and the company’s Careers For Veterans program.  The entry will feature a rotation among four different drivers, highlighted by team owner, 2012 Sprint Cup Champion Brad Keselowski, 2014 NCWTS runner-up Ryan Blaney, NASCAR Sprint Cup star Joey Logano and up and coming young talent Austin Theriault.  Chad Kendrick returns as crew chief for the all-star lineup.

 About UCoat It:

UCoat It America, LLC was established in 1999, with the primary goal to offer quality do-it yourself floor coating systems. UCoat It’s mission is to provide true commercial grade coating systems to the do-it-yourself market, allowing businesses and homeowners to have the same, professional quality coatings at a fraction of the cost. For more information on UCoat it, please visit www.ucoatit.com.

 About Brad Keselowski Racing (BKR):

Based in Mooresville, North Carolina and led by NASCAR Sprint Cup Series and NASCAR Nationwide Series champion Brad Keselowski (@Keselowski), Brad Keselowski Racing (@TeamBKR) fields the No. 19 and the No. 29 Fords in the NASCAR Camping World Truck Series. BKR, with the aim to provide young talented drivers the opportunity to improve their skills with a professional, competitive team, has also fielded entries in the ARCA Series and other developmental motorsport series. For more information, please visit www.BradRacing.com and www.TeamBKR.com.

UCoat It® Becomes an ACDelco® Total Service Support Participant

ROYAL OAK, Mich. (May. 6, 2014) – UCoat It® America LLC, a leading provider of commercial-grade epoxy floor coating systems for consumer and trade markets, recently became an ACDelco® Total Service Support (TSS) participant. The ACDelco TSS Program is designed to assist independent service centers with front counter, office, service bay and management operations. Member service centers will be eligible for a 10-percent discount on UCoat It products.

“ACDelco is offering the discount on our products to assist members in upgrading the look of their facilities,” John Carafelly of UCoat It America LLC said. “Service centers can benefit from a durable, protective floor coating that is easy to install.”

Introduced to the automotive market a few years ago, UCoat It floor coating systems now are available to warehouse, maintenance, plant and facility managers who are seeking durable, protected and easily maintained floors for a fraction of the cost of floor coatings that require installation by specialized contractors. Customers include the U.S. Army, U.S. Coast Guard, NASA and professional race shops, along with more than 10,000 car dealerships, auto service and quick lube centers.